Areaware Holiday 2023 Campaign
Areaware is an independent design brand based in New York City and Columbus, Ohio.

Creative Direction
The holidays give Areaware an added excuse to lean into its inherently joyous nature. For the Holiday 2023 Campaign, we re-imagined some of the brand's bestselling products to be the main event of every holiday gathering: dessert. Other favorite objects were tied up with a bow to depict giftable goodies. The imagery and language told the story of creating an extra sweet holiday with Areaware.
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Photography by Frank Withers
Styling by Julia Rose
Art Direction
Whimsically styled photographs and convivial language depict a festive Areaware-style holiday. Whether a kitchen timer dressed up as a bonbon or pillar candles arranged to resemble a cake, the imagery told a story of a sweet and spirited celebration, true to the brand's playful sense of humor.






Copywriting
Gift Guides were grouped into two categories — by price, and by persona — giving the Areaware customer different avenues to find the perfect gift.
Gifts by Price

Gifts under $100
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Whether a refined planter or philosophical clock is their thing, this gift guide has those and everything in between. Find gifts for all the personalities on your list that are unique and thoughtful.

Gifts under $50
Since we're not sure if we are legally allowed to name-drop, you'll just have to trust us when we say that you’ll find gifts here that have been signed off on by your favorite celebs (*cough* Drew Barrymore).

Gifts under $250
Here you’ll find some of our favorite statement gifts. A small collection but big in style——Splat Side Tables, Pluma Stools, Doko Lamp, and others——are all sure to be conversation-starters for years to come.

Gifts under $25
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A selection of no-brainer gifts featuring crowd-pleasers and small but mighty stocking stuffers——all at the right price.
Gifts by Persona

The Host
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Gifts for the ones whose parties you'd never dare miss out on.

The Maximalist
Gifts for the ones who like to make a statement.

The Forever Young
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Gifts for the kids and kids at heart.

The Homebody
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Gifts for those who know the joys of staying in.

The Animal Lover
Gifts for four-legged friends and the ones who love them.