Areaware
Areaware is an independent design brand based in New York City and Columbus, Ohio.

Verbal identity
Crafting the tagline
Areaware is made up of a small team of creatives and problem solvers who collaborate with independent designers to make everyday objects with a twist. The brand is serious about design and its designers but doesn't take itself too seriously. Areaware is self-aware and understands its role in the design world: to have fun and make you smile.
Areaware objects are friendly, meaning they are helpful and approachable. They make everyday activities like cooking or cleaning a little more fun. They catch the eye because they are distinctive and will reliably fill the comments section with the question, "Where'd you get that?"
Areaware makes objects for “designy” people. That is, people who appreciate design and have an eye for the colorful and unique. They like to have a laugh. They play. They understand that design doesn't have to be stiff or formal to be good and that good design should be useful.
Friendly objects for designy people.

Articulating brand values
Our Philosopy
We believe the best design evokes good feelings, and think everyday objects should be as fun as they are functional.
Yours for Keeps
We make everyday objects for home, work, and play that are for keeps. Our products are artful and fun, and have a story just as unique as the designers who created them.
How We Work
We collaborate with independent designers to create pieces that bring a touch of delight and charm into your home. Some of our designers are well-known and established in the industry, while others are up-and-coming, bringing diversity and a fresh perspective to the world of design.
Product copy
Writing product copy for Areaware comes with a unique challenge since each item is designed by someone different. The language and tone must be authentic to the product itself and its designer's point of view, all while staying true to the Areaware brand voice. Here are a few favorites.

Plant Trellis
designed by Chen & Kai
This is not your ordinary plant trellis. It’s been said that its likeness to Greek legends will guide your foliage’s fate——but that could just be a myth. Honest to Zeus, it will give your indoor and outdoor plants some extra support when they need something to lean on.

Spool Paper Towel Holder
designed by Sam Stewart
This wooden paper towel holder takes a typically humble household item and makes it a countertop attraction. With a shapely form and satisfying colorway, it’s much better looking than the rest. It also comes flat-packed, is easy to put together, and has rubber bumpers on the bottom so that it stands steady. Suddenly, doing the dirty work is rather delightful.

Tango Watering Can
designed by Henry Julier
and Pete Oyler
The Tango Watering Can takes a thoughtful approach to a household essential. Its spout, handle, and inset lid work in tandem for functional ease and strike a graceful visual balance — sort of like a dance. You might be moved to take its hand(le) and cut a rug as you give your houseplants and garden the nourishment they need.

Jewely Jewelry Box
designed by Sarah Burns
This jewelry box’s curvy shape, soft colors, and poppy knobs make it a gem in and of itself. Its cork-lined compartment and removable tray keep your most treasured items safe while its inset mirror reflects the main attraction. Do not tuck this one away—just like you, it’s meant to be admired.

Pattern Bin
designed by Dusen Dusen
Fresh colors and poppy patterns cover both the outside and inside of this waste bin, making it especially good-looking. Donned in signature Dusen Dusen prints, it begs to sit out where it can be admired. Who knew trash could look so cute?

Harbor Wall Hooks
designed by Pat Kim
This set of five wall hooks borrows its colors from the wooden houses that dot the coasts of Scandinavia. Created with an admiration for traditional craft and timeless design, they offer sculptural simplicity for your wall and a safe harbor to moor your belongings.

Twist Spread Set
designed by Pat Kim
This wooden knife and spoon spread set welcomes whimsy to your morning toast, PB&J sandwiches, and midnight snacks. Break them out at a party to accompany dips and cheese boards. We can hear your guests now: What a spread! Boasting a delightfully chubby, twisted form, they are likely to be the cutest thing in your kitchen.

Everything Nice Butter Dish
designed by Sophie Lou Jacobsen
The Everything Nice Butter Dish adds a bit of elegance to the humble stick of butter. The wavy dish is a touch flirty, and the lid has a round knob that makes it easy to pick up. Everything's nice about this butter dish, and everything's better with butter.
Bean Chalk
designed by Nikolas Bentel
These are not magic beans, but the chalk masterpieces you create with them will look like straight-up wizardry. Thanks to their curly and interlocking shape, you can double 'em up to draw with two of its twelve colors at once. Or, if you're more of a minimalist, keep it simple with a single bean. On second thought, maybe they are kinda magical?

Together Coasters
designed by Dan Covert
This set of four brass-plated coasters uses abstract, interlocking shapes to signify connection and togetherness. The weightiness of the brass ensures none of those sticking-to-your-cup situations when you pick it up. They will protect your surfaces from watermarks and scratches when you gather together and serve as an objet d'art whenever you're apart.

Wall Clock
designed by Pat Kim
Through three-dimensional, abstract shapes, this clock offers a way to visualize the passing of time in a playful way. Each hour is relatively represented by a sphere, cylinder, cube and bell. Place it wherever you need a gentle reminder to take time less seriously.

Animal Key Ring designed by Karl Zahn
This keyring translates simple line drawings of animals into a trusty keeper of your keys. Turn its eye-like screw lock to open and close it. Tote your favorite creature with you wherever you go and your keys will follow. Includes a split metal keyring.

Pleated Pitcher
designed by High Gloss
A sculptural water pitcher with a pleated form and arched handle, designed to be admired beyond its functional use. Display it as an objet d'art—and as an enticing reminder to drink your eight cups a day.

Serving Friends
designed by Selena Liu
Whoever said food isn’t to be played with hasn’t met Serving Friends. These wooden spoons, carved into charming shapes, bring joy and humor to your dining table. No matter what you’re serving, they'll always be there to serve up smiles.

Doodle Crayons
designed by Nikolas Bentel
Doodle Crayons ask you to consider how you make art, rather than what you make. Move them this way and that, pull them along on their sides, or push them around flat. Doodle and scribble mindfully or mindlessly to create your own messy musings.

Racine Planter
designed by Frank Lloyd Wright
This planter is part of a collection made in collaboration with the Frank Lloyd Wright Foundation, celebrating the modern forms and natural materials that are pillars of the legendary architect’s work. Each Racine Planter is made with a concrete terrazzo that directly references materials or colors Wright used to create some of his most recognized and influential designs—a humble tribute to considerable architectural masterpieces.
Tone of voice
The Areaware voice is approachable, informative, and sometimes a little bit silly.
Art Direction
Photography by Emily Simms











