ALYSON S. REDDING
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Art Direction, Copywriting
Creative Direction, Photography, Design, Copywriting
Art Direction, Design, Copywriting
Art Direction, Design, Copywriting
Art Direction, Photography
Art Direction, Photography, Copywriting
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Creative Direction, Photography, Copywriting
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©2025 Alyson ReddingThe Day
Art Direction, CopywritingA premier wedding photography studio based in New York City and Lisbon, Portugal known for documenting weddings and events with an elevated and journalistic approach.
THE DAY JOURNAL
The Day Journal features real weddings and shares expert advice. The content is expected to meet the studio's high standards for beauty and emotion while allowing the photographs to have the attention they naturally command (and deserve).
Auto-biographs: Ritual ImagesIf you've visited our studio recently, you may have been surprised by the images that line our walls. Nude figures covered in brightly colored pigment and children braiding their father's hair are depicted in large-scale art prints—a far cry from the opulent weddings you'd expect to see. The photos are part of an art series titled Autobiographs, created by Ira Lippke in an effort to revisit his formative childhood memories of being raised in tents and buses amid the damp forests of the Pacific Northwest.
While it's true that Autobiographs and the work our artists do here at The Day look vastly different, the heart of it is the same. We strive to tell stories, capture family connections, and document pivotal life moments. In the most recent issue of Image Journal, Ira's Autobiographs are reflected upon by author Nicole Miller, who examines the connection between the series and our wedding photography. "It's fascinating to see how someone else interprets my work," says Ira. "I've been evolving this art project since 2007, so it's gratifying to be the subject of such careful and intelligent analysis."
You can find the essay on Image Journal’s website here. To view more of Ira’s fine art photography, visit his website.
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Light BodyLast weekend, a cohort of 80 neighbors and friends assembled at the bucolic farm of Isabella Bosselini to witness the first in a series of art performances commissioned by the legendary actress. The piece, titled Light Body, is a balletic dance conceived by performance artist Lia Chavez that weaves together multicolored strands of light and the practice of contemplative walking inspired by the artist's recent meditative travels in the Himalayas.
Ira Lippke was there to capture the performance in both still and moving images, creating a lasting documentation—a work of art in its own right. "The sound of cicadas, the breathing of the dancers, and the tapping of their feet served as a soundtrack," he says of the experience. "Even the fireflies offered a corresponding choreography of their own."
Ira, who lives just down the road from Lia and Isabella in the small Long Island enclave of Brookhaven Hamlet, finds a unique creative camaraderie there. "There's an amazing community here comprised of artists, writers, performers, actors, and gallerists,” he says. "I find it really inspiring to live and work with such brilliant people."
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More of Lia’s performance of Light Body, photographed by Ira, can be seen on her website. A Huffington Post interview with Lia can be read here.
Jonathan Simkai Pre-Spring PresentationLike a wedding, a fashion shoot comes with the pressures of time, attention to detail, and responsiveness. “Shooting weddings has been such great preparation, emotionally and technically,” expresses Joanna. “When you know you have about 30 seconds to arrange eight models, four tables, and a waiter—and take the shot.”
With a tight timeframe and plenty of elements competing for attention, the work of a fashion photographer can present certain challenges, which Joanna actually welcomes. “It’s an adrenaline rush when a challenge presents itself… it’s always worth it for The Shot,” she says. This time, The Shot is a formation of angelic female figures, situated around café tables dotted with fresh fruit and French pâtisseries. A soft light illuminates the lace and feathered gowns that perfectly hug every curve and contour (are we in heaven?), all captured through Joanna’s expert eye, ensuring no moment goes unseen.
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Taking It to The StreetsJoanna Toto's work recently took her to Milan and Paris for their respective Fashion Weeks. While there, she photographed street style for Marie Claire Brazil, and we waited anxiously in New York to see what she would return with. No surprise to us, Joanna managed to capture women looking effortlessly cool—sometimes bathed in light, sometimes in motion—perfectly freezing the flounce of a skirt or a casual hair toss.
We're always excited to see what Joanna is up to when off (wedding) duty and how she translates her eye for fashion into the wedding scene. Something we can always count on? It’ll be executed with impeccalbe taste and style.
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How to Achieve a Memorable & Artistic Wedding VideoHiring a videographer—or filmmaker—is taking more precedence with couples as a way to record those fleeting moments. With a beautifully crafted wedding video, you can experience again and again those ephemeral events that occur once in a lifetime. Read the full story here
Written for Inside Weddings on behalf of Ira Lippke Studios/The Day.